Customers are evolving rapidly and becoming more conscious. Trust, ethics and transparency are key ingredients for choosing a product or service, and many companies are responding
Author
Ria Anne Tan

Ria Anne Tan
Ria has more than 21 years of business development, sales and leadership experience, having worked in large software companies like Microsoft and Amazon Web Services. At Salesforce, she manages the company’s strategic enterprise customers in Asia Growth Economies. Ria specialises in helping companies know their customers, personalise with intelligence, and engage them across all the touchpoints in their journey through Salesforce Marketing Cloud solutions.